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From the Great Wall of China… to a Vision That Drives the Future

When the Chinese built the Great Wall of China over two thousand years ago, it was more than just a stone wall – it was a symbol of human determination, protection, and continuity.

Today, Great Wall Motor draws inspiration from the spirit of this magnificent wall in building our global approach, to be more than just an automotive company – to be a promise of steadfastness, quality, and continuous evolution.
The GWM emblem has never been merely a design adorning the front of our vehicles, but rather an identity story that carries the essence of strength, protection, and innovation. From a tower overlooking a wall that stretches thousands of kilometers, an industrial and technological vision emerged that delivers to the world vehicles meeting the highest standards of safety, quality, and global reach.

Every GWM vehicle is not simply a means to transport you from one place to another, but a reflection of a steadfast philosophy that sees the future built on trust, just as the Great Wall was built with patience and determination, stone upon stone.
GWM remains committed to advancing high-quality development through steady operations, delivering innovative solutions that balance corporate growth with social responsibility. As a global intelligent technology company, we continue to push boundaries in new energy vehicles, intelligent systems, and sustainable mobility.

From a wall that protected China's civilizations… to an identity that drives the world's automobiles.